6 Tips For Your Digital Marketing In These Uncertain Times

Don’t throw out your long term strategy, make tactical changes and adapt to the situation.  Focus on managing strategically Don’t stop! Adapt and think strategically As soon as we have this degree of uncertainty, the first instinct is to cut all activity and expenses, and focus internally. If possible, do not turn off your digital activity, especially advertising, but manage it strategically. If your business is going to be impacted in the short-term, we recommend moving your focus to some longer-term activities such as SEO (see below) It takes a long period of time to optimise your digital PPC advertising, and for Facebook’s and Google’s machine-learning to optimise the audiences. Stopping your advertising will result in a significantly higher Cost…